Force For Good Foundation

Since its founding in 1984, Nu Skin's corporate mission has been to improve people's lives - through high-quality products and a positive, empowering culture.

In a 1993 conference speech, Blake Roney, chairman and co-founder of Nu Skin Enterprises, used the term "Force for Good" when describing his vision of how he wanted the company and employees to be known around the world. This term became embedded in the company's values and became the central motive for the company's overall mission and philanthropic activities.

The first "Force for Good" campaign was launched in 1996, along with the introduction of the Nu Skin Epoch product line. This unique skin and hair care line was developed in partnership with world-leading ethnobotanists - scientists who study the connection between plants and indigenous cultures. Even then, $0.25 of every Epoch product sold has been donated to protect the environment, languages, lifestyles and traditions of indigenous people worldwide.

Two years later, Nu Skin identified the need to formalize these charitable efforts and establish an official foundation. The Nu Skin Force for Good Foundation was established to focus on helping children and has been continually funded by donations of Nu Skin Epoch products.

From the first project to support the traditions and environment of families living in the village of Falealupo in Western Samoa, to the hundreds of humanitarian projects now underway in more than 50 countries, the Nu Skin Force for Good Foundation is committed to making life brighter for thousands, if not millions, of children and generations to come.

Nu Skin funds all staff and administrative costs for the Nu Skin Force for Good Foundation, ensuring that all donations go directly to those in need.

Nu Skin Force for Good Foundation is based in Provo, Utah, and is a registered 501(c)(3) nonprofit organization in the United States.